The Teenager-targeted channel Yups, which is distributed in the region by Media Networks (Telefónica) and is currently present in line-up of CNT in Ecuador and Movistar in Peru, has widened its content offer with the acquisition of BBC’s ‘Robin Hood’ and ‘M.I. High’, and the series ‘Dance, Dance, Dance’ developed by the Brazilian network Bandeirantes.
Yups is a start-up between Media Networks and Media Enterprises jointly with Cris Morena and RGB Entertainment. The channel was launched in November last year and has managed to position itself within the top rating channels in Peru, where it is one of Movistar TV platform’s exclusive channels. In this sense, Carla Toguchi, Media Networks Content Distribution Chief, explained that in Peru the channel is in a “solid second place among 11-to-25-year-old women, outperforming channels like Cartoon Network, Nicklelodeon, Disney XD and Telenovelas, among others”.
Now, with the new acquired programming, Yups will diversify its programming offer, which includes shows like ‘Casi Ángeles’, ‘Floricienta’, ‘Rebelde way’ -all of them developed by Cris Morena Group and RGB- as well as its own productions like ‘Free Pass’, ‘Mundo YUPS’ and ‘WannaBe’. Its line-up also includes content of BBC Entertainment, Endemol, Sony, Venevision, Cookie Jar, Zodiac, Dori Media, Imagina, Telemundo and Antena 3, among others.