Video platform YouTube (Google) launched in Mexico its premium service, YouTube Red. The service allows to view all site content ad-free, as well as a small offer of dedicated content and exclusive features. The price will be USD 5.45 (it is charged in Mexican pesos), same as Spotify which acts as direct competition.
Even though YouTube is a video site and Spotify is audio only, the musical content is the main traffic driver for YouTube. The premium service allows to store content and access playlist while offline. Also, as a means to improve on its profile, YouTube Red includes a subscription to Google Play Music, Google’s music streaming service.
YouTube Red was originally launched on the US in November 2014, and relaunched in October 2015. Even though there are no official statistics about its performance in the market, it still appears to be in an initial development stage.