US social network Twitter has gained a major trade agreement by winning the rights to broadcast live matches of the local National Football League (NFL) on Thursday nights, informed the company through a tweet and later statement.
The way in which the games will be displayed was not yet determined but Twitter will show as well previews of the games through its live video platform Periscope. Transmissions may be seen from Latin America.
“The NFL announced today that it has selected Twitter as its exclusive partner to deliver a live OTT digital stream of Thursday Night Football to a global audience across devices and for free during the course of the 2016 NFL Regular Season”, explained the league through an official statement.
According to local newspaper The New York Times, NFL spokesman Joe Lochhart accepted that other stakeholders had offered larger sums for the contract but that they had taken this direction because of the reach of the social network on younger audiences.
The advertisements will be the same that the TV networks CBS and NBC have already hired and Twitter will only be able to add new ads in the spaces assigned to regional traditional TV affiliates.