Chamber music, better known as classical music, has now its own first audiovisual OTT platform and mobile device app. Selecta (www.selectatv.com) offers concerts, operas, ballets and exclusive documentaries in High Definition (HD) for all of Latin America since January 2016.
Selecta uses the Subscription Video On Demand (SVOD) model at a price of USD 55 for a six-month period or of USD 100 per year, which can be paid by credit card on their website. It can also be downloaded as a mobile app through Google Play or Apple Store, accessible to any internet-connected device.
The platform already has 30,000 users, a third of them as paid subscribers. According to statements by its co-founder, Federico Scialabba, to the Mexican newspaper Excelsior, Selecta is unique in its kind in the world. In addition, they plan to produce original documentaries.