Telefónica launches in Peru new music-focused, multi-platform channel

The telecommunications company Telefónica has launched in Peru Movistar Música, a 24 hour digital platform focused on the Peruvian music with a linear TV channel, a website and a mobile app for Android and iOS devices.

 

Movistar Música is available on channels 17 and 717 (HD). It is the sixth national exclusive channel on Movistar TV’s lineup. Through a press release, Luis Eduardo Garvan, Brand Manager and Marketing Communications of Movistar Peru, said that customers can “enjoy this new channel regardless of the package they have and totally for free”.

 

Music Movistar platform is produced by Media Networks. In Peru, this Telefónica unit is also the producer of lifestyle channel Plus TV and sports channel CMD.