Guadalajara club (Grupo Omnilife-Chivas) from Mexico disrupted the professional soccer matches televising model by letting go of a 22-year partnership with telecommunications company Televisa, which owns the leading Free-to-Air TV channel in that country, to launch its own OTT Chivas TV under subscription Video on Demand (SVOD) mode.
“We have decided not to renew the TV contract with Televisa. I take this opportunity to thank Mr. Emilio Azcarraga for all these years in which the company supported us with transmissions. We will not renew with any other network”, said Omnilife-Chivas CEO, Jose Luis Higuera, quoted by local newspaper El Financiero.
“We are going to break paradigms. We will be criticized, but we believe in changes. What is coming is going to be spectacular for fans. Welcome to Chivas TV”, said on his behalf the club’s owner, Jorge Vergara, quoted by website Pasion Futbol.
It is still unknown if the club will reach trade agreements for Pay-TV transmission of matches outside Mexico. According to local daily El Universal, the US broadcaster Fox had made a millionaire offer for the rights.