Pay-TV households in Central America grew faster than in the rest of Latin America in 2015 according to Dataxis


According to a report published by Dataxis, the region covered by Costa Rica, El Salvador, Guatemala, Honduras, Panama and the Dominican Republic reached 3.7 million Pay-TV subscribers by the end of 2015, continuing its growth trend. The total subscribers by the end of 4Q 2015 represents a increase of 13.5% compared with the same period of the previous year.


The main leaders in the region are Claro TV (America Movil) and Tigo Star (Millicom), reaching 31% and 24.3% of the market, respectively. Currently, the main driver in terms of subscribers is Costa Rica, and along with Panama they are the most mature markets. This leaves the rest of the region with great growth perspectives.


Dataxis believes that DTH services will continue to push the market, mainly due to the advantages that the service can offer in terms of coverage. Digital cable services will also continue to grow, as they are a convenient way for bigger actors to provide triple play solutions.