Now, the VOD service of Brazilian pay TV operator’s Net and Claro HDTV, launched its first day-and-date movie. The Comedy-drama “A Perfect Day” premiered last July 21, the same day as its arrival in theaters of São Paulo and Rio de Janeiro.
For this initiative, the service collaborated with the cinema chain Circuito NET Estação Cinema. The film is available on the VOD platform for R$ 21.90 (USD 6.70). Net’s HD clients access through channel 1. In turn, customers of Net and Claro HDTV can also view the content through its website.
Fernando Magalhaes, Programming and Content Director of America Movil said “this development will enable independent films, now restricted to few cinemas, to have a wider scope and gain national impact”.