NexTV Series South America 2016 presented “Film and TV Producers: How to Take Part in the OTT business”

NexTV Series South America 2016 gathers on June 15th and 16th at the Plaza Hotel Buenos Aires, Argentina, Pay-TV, film, Free-to-Air TV and OTT executives as well as representatives of YouTube channels, to open the debate on new business models and the relationships between technology and service providers, value aggregators and content distributors.

The Executive Panel I, entitled “Film and TV Producers: How to Take Part in the OTT business”, will gather today the presence of leading market executives to examine issues such as how to negotiate with platforms like Netflix and other OTTs, the possibility of creating alternative OTTs and strategies to prevent online piracy.

Ralph Haiek, VP of the Institute of Cinema and Audiovisual Arts (Incaa) of Argentina, made a presentation on the launch of the Plan for the Promotion of TV and Other Media presented by the Argentine government “to generate the largest amount of audience, also in multi-platforms, not just cinema.”

Michelle Wasserman, SVP of International Business and Content Development of Endemol Shine, stressed that at a basic trading of canned content it is important to be sure you have the appropriate rights because at the time the development of such new platforms was not expected. “Now clauses to extend the rights are made.”

Hernan Valenzuela, President of 3 de Febrero Vision and EVP of Fashion TV Latin America, mentioned how the way we view the contents has changed when the Video On Demand (VOD) materials had to be native to generate reproductions versus the new model of Netflix’s global reach.

Ariel Tobi, Snap TV and Marvista CEO, insisted on the challenge of how to handle windows on the acquisition of worldwide rights, which generates a tremendous rivalry with Pay-TV. He told how, being a content aggregator for independent companies, they went to propose in 2010 to Netflix the entry into Latin America. “They were then planning to expand to Canada and planning entry into Europe. In October they said they would change their strategy and they would dilate Europe and come to the region. We have added hundreds of hours in recent years.”

Victor Tevah, Director of New Business at Polka from Argentina, put emphasis on how the emergence of these new platforms produced another way to watch TV. “Now contents are premiered hours apart between different windows. It is no longer important haw many chapters or episode duration. Requirements change. If the content must last five episodes, it can be done, without being limited to broadcast TV standards.”

With more than 45 speakers (80% senior industry executives), more than 300 attendees and over 16 hours of networking, NexTV Series South America 2016 offers a unique opportunity to catch up on new trends in the Pay-TV market such as the rise of Multi-Channel Networks (MCN), the boom of Video on Demand (VOD) and the migration of all media (including radio and press) to multiplatform audiovisual format.