Brazilian Pay TV operators Net and Claro HDTV (América Móvil group) announced that the opening ceremony of the 2016 Olympic Games will be broadcast live in 4K, in partnership with SporTV channel (Globosat)
The experimental transmission will be made available -at a national level- to subscribers with compatible STBs and digital TV sets. It is the second time that Net and SporTV have conducted a live broadcast of a sporting event in 4K. Previously, the two companies have collaborated during the FIFA World Cup in 2014, also held in Brazil.
“NET and Claro HDTV are taking an important step in the development of pay TV in Brazil,” declared Márcio Carvalho, marketing director, residential markets of América Móvil. “We are undertaking the first live 4K broadcasts, via cable or satellite, showing that we are ready to do what it takes to bring innovation to our subscribers”.
Cable operator Net is the main pay TV provider in the country with more than seven million subscribers. Claro HDTV is the third operator of the market and the second DTH service in number of subscribers.