National Geographic announced a comprehensive rebranding through its major platforms worldwide, experiences and nonprofit organization.
The renewal of the image coincides with the world premiere of the upcoming miniseries “MARS” on November 13 in Latin America.
According to the company, this evolution is part of the joint venture created with 21st Century Fox last year. The change will include every aspect of National Geographic (both the company National Geographic Partners and the nonprofit organization National Geographic Society), including the visual presentation of international channels in 171 countries, the flagship magazine, the website NationalGeographic.com, all social and digital platforms of the company and the National Geographic headquarters in Washington DC.
The new global slogan will be “Más Allá in Spanish (“Beyond”) .From now on, National Geographic will share a unifying logo in all media platforms. In addition, the TV network will leave the word “Channel” from all extensions that reach 440 million households in 171 countries and 45 languages.