US company A+E Networks Latin America (Hearst-Disney-ABC) announced through a press release that Lifetime channel and brand will be represented by ad-sales company VC Multichannel Argentina.
With over 12 years’ experience in Argentina, VC Multichannel has a strong portfolio of highly recognized brands in Latin America’s pay TV market, including History, A & E, Cinemax, Prima Digital and now Lifetime.
“This addition will allow to offer clients and advertisers the most varied brand experiences, thanks to the high level of commitment and loyalty that the A+E Networks portfolio can offer. Adding them the leading entertainment brand for women provides access to the best content for perfectly imperfect multi-faceted woman”, said Melisa Quiñoy, SVP of Ad Sales and New Business Development at A+E Networks Latin America.
Our catalog’s growth allows us to segment and offer custom products to our advertisers. Having a varied selection of leading and complementary brands is ideal to combine and offer quality solutions for any ad campaign”, stated the General Manager of VC Multichannel, Pablo Intanno.