The International Telecommunications Union announced its recognition to the Brazilian digital TV standard (BDTVS) as a sub-system of the Japanese pattern, and recommended it as an international standard. In 2010, Brazil will be focused on encouraging an ecosystem that will supply all South America. In this sense, ITU’s decision means an important conquer in achieving the system’s internationalization plans.
The Brazilian Digital TV Standard is working on the possibility of deciding a symbolic date for interactivity starting. Some believe that interactivity can start in this year’s Christmas, though a more realistic scenario foresees its arrival during 2010 World Soccer Cup. “I do not believe that interactivity is trivial. Ginga’s start-up in the whole country is as complex as an own digital TV launching. It is complex. We have lots of things to talk about, it will be difficult”, Ana Eliza Faria, coordinator of BDTVS Technical Module, stated.
In an interview with CDTV, André Barbosa, special advisor of Casa Civil, revealed that the Government wants a MPP (Basic Productive Process) to be ready at the beginning of 2010 for the massive manufacturing of cheap set-top-boxes. The idea is that Latin American countries participate. ISDB is present in 25 Brazilian cities: 18 capital cities and 7 high population cities. The objective is to close 2009 with 26 capital cities and many cities with more than a million inhabitants.