TIM has announced that it is negotiating a commercial joint service offer agreement with the DTH Sky, which will enable the mobile operator, the only one that does not rely on Pay-TV services, to step in such market. The agreement would be executed over the next weeks and the joint commercialization of the service would start over the first semester of 2012.
The announcement was made by Rogério Takanayagi, president of TIM Fiber, the company that will render fixed broadband services through the network of AES Atimus, a company acquired by TIM this year. According to what Takanayagi has stated, the commercial partnership between TIM and Sky is “absolutely natural”. In the past, both companies had closed a similar alliance.
The executive explained that TIM decided not to launch TV services, and instead, joined an operator that relies on experience in such market. Therefore, the telecommunications company will be able to focus its investments on fiber deployment.
Takanayagi also stated that those agreements Sky held with other operators have already terminated. The DTH -owned by DirecTV and Globo- had previously partnered Oi and GVT, but, at present, both companies rely on their own Pay-Tv systems.
This agreement will enable TIM to reposition itself with a new offer, especially in a market where its competitors already offer convergent packages. Last September, América Móvil’s companies in Brazil -Net, Embratel and Claro- launched a joint 4Play offer.
