The main DTH in Brazil, Sky, has launched its fixed TD-LTE broadband service in the capital city of Brasilia, thus turning into the first Pay-TV operator in utilizing 4G technology in the country. Nokia Siemens is the infrastructure provider for this initiative. The company is planning to extend its service over new cities where it holds license to operate in 2.5 GHz.
Sky offers two speeds: 2 MB and 4 MB, at USD 43,3 and USD 54 monthly fees respectively. The service can be acquired by those who are not subscribed to Pay-TV services. Moreover, the DTH offers several TV packages. The most economical combo includes 2 MB broadband and 87 channels at USD 70. Such price may reach USD 302, depending on the speed and especially the SD or HD channel offer.
Over the course of its presentation, the company made it very clear that its main objective was the quality service as a differential value as compared with other options. Sky President Luis Eduardo Baptista stated that there are offers that sell 10 MB but only 1 MB is actually delivered, and that “does not work”. “We want to deliver what we are selling”, he pointed out.
The service is offered through a 4G modem that captures the Internet channels and redistributes it. Sky has got licenses in 2.5 GHz with the acquisition of the MMDS ITSA in 2008. Later, the National Telecommunications Agency authorized the company to render Multimedia Communications Services, thus enabling the company to render broadband services. Sky Brazil is owned by DirecTV (93%) and Globo (7%).
