US premium programmer HBO announced in a press release that it plans to introduce its OTT service HBO Go together with Pay-TV partners in Argentina and Brazil in 2016. The price will be similar to what it costs to include HBO’s and Max’s channels to a subscription package.
According to what reported the website Tele Sintese, in Brazil it would be launched in partnership with internet service Now Online offered by Pay-TV operators Net and Claro (America Movil). It is speculated that in Argentina it will be through Fibertel, the broadband provided by Cablevision (Group Clarin).
It is unknown whether the service will have the same characteristics that it has in its alliance with ETB of Colombia, where it is offered exclusively to its broadband customers without the need of being its Pay-TV subscriber, or like the one it holds in Mexico with Dish, which is open to anyone nationwide with Internet access.
The CEO of the company, Richard Plepler, during the Morgan Stanley Technology, Media and Telecommunications Conference, also anticipated the production of exclusive content for the online platform with personalities such as the filmmakers Steven Soderberg and Spike Lee and the presenter and comedian Jon Stewart.
Besides, it also announced that it extended the contract with production studio Summit Entertainment through 2022 and made clear the importance of the impact of movies from partners like Universal, Fox or Warner. “Movies represent over 75% of viewing on HBO, 71% across all platforms, 62% of on demand usage, and 40% of our subscribers only watch movies,” said the executive, quoted by US website Deadline.com.