Globo Brazil offers exclusive content of its new show through its OTT service, prior to its debut on linear TV

Brazilian FTA channel Globo will offer through its OTT platform Globo Play exclusive short episodes of the new season of the show Malhaçao, a week prior to the airing of the regular season episodes in linear TV. The show is a production aimed to teenagers that has been on air since 1995.

Even though Globo Play is a pay OTT, it also has some free content, and this special features will fall under that category. Globo Play began releasing this short episodes since August 15, on a daily basis and during the time the show airs on their linear channel. There will be six short episodes in total.

As a way to encourage audiences to enjoy this content through their OTT, Globo is teasing a preview of the short episodes through their free to air channel. The official premier for the new seasons of the show in their linear TV platform is expected to be August 22.