DirecTV to dive into online video market with three alternative independent OTTs


Satellite TV company DirecTV (AT&T) announced through an official statement that it will launch in the fourth quarter of 2016 three new television services via the Internet. They will be independent of its headquarters’ mobile telephony and broadband businesses and of its DTH operations. It is expected that at least some of these platforms will also be released in Latin America.


On one side is the OTT DirecTV Now, which will offer “a range of content packages” with live signals and programming under Subscription Video On Demand (SVOD) mode, plus premium add-ons. The app will be available for download through any device with an internet access.


Second, it will launch DirecTV Mobile, an app exclusively for smart mobile devices that will feature a selection of premium and contents specific for these supports with an affordable price.


Finally, the company will offer DirecTV Preview, a free online service for connected devices with contents from programming from AT&T’s premium channel Audience Network, other broadcasters and videos from production studio Otter Media, aimed at the young public or “millennials”. This option will feature built-in advertising.


Although the tentative prices for the first two platforms were not informed, the company clarified that none of the services will require annual contracts, antennas or set-top boxes but will only need a mobile or fixed broadband connection of choice.