The Brazilian YouTube channel ‘Desimpedidos’, very successful in the country, arrives to pay TV with a weekly show on Fox Sports Brazil, starting today at 10 PM (Brasilia Time).
The launch of the program was announced through a video published on Desimpedidos Facebook page. The channel was launched on YouTube in 2013 mixing soccer news with comedy. Since then, it became a successful on the social network, with more than 1 billion views. The channel is produced by the multi-channel network NWB.
According to Eduardo Zebini, SVP & CCO of FOX Sports Brazil, “the audience already knows the charisma and the content of the group, so this partnership strengthens FOX Sports against its competitors”.
In an interview with NexTV News Brazil, André Barros, founding partner of NWB and Executive Director of Desimpedidos, had already anticipated the intention to launch the channel on pay TV. The company also offers “Acelerados” channel, led by former Formula 1 driver Rubens Barrichello, on the Brazilian free-to-air channel SBT.