US telecommunications company AT&T announced the creation of Hello Lab, a financing project that aims to spread original video contents on mobile format for young publics. It is led by production company Fullscreen, a network that brings together 75,000 artists online and with reach on 600 million subscribers worldwide.
Hello Lab will last for one year and will support 10 social network celebrities, which have influence on young audiences through online video platforms such as YouTube, Instagram or Snapchat, to help them develop “cross-platform programming and live experiences”, as described by the company in a press release.
At the moment, five “influencers” have been selected for the project: YouTubers Damon & Jo and Grace Helbig, magician Collins Key, former basketball player and Instagramer Brandon Armstrong and Snapchat celebrity Shaun McBride.
In 2014, AT&T joined forces with next-generation entertainment company Chernin Group for the creation of Otter Media, a joint project that finances and invests in online video projects like Fullscreen or Japanese anime platform Crunchyroll.