Argentina’s Odeon to launch T-VOD service

Free access OTT platform Odeon from Argentina will start offering a transactional video-on-demand (T-VOD) service to rent movies the same day as their premiere in commercial movie theaters (Day & Date). In addition, the platform is working to expand into other countries.

This was announced by the president of Arsat, Rodrigo de Loredo in the framework of the Mar del Plata International Film Festival.

The T-VOD model will be tested at the end of the year with some materials completely subsidised. Meanwhile, the company is already finalizing agreements to add the content. In an statement, De Loredo said the T-VOD option will be available to all users with low prices and with a wide range of productions, without affecting in any way the free model (90% of the catalog).

De Loredo also said that, together with INCAA, they are working on the international acquisition of rights so that Odeón can expand to other countries.

Odeón has more than 420,000 registered users, a figure that has increased an average of around 15,000 per month in the last three months. The platform also records a million hours played and 17,000 downloads of the recently launch Android application. In addition, it went from 700 hours to 1,300 hours in its catalog, and the goal is to reach 1,500 hours of audiovisual material in a short term.

Odeon is the VOD platform of the Institute of Cinema and Audiovisual Arts (INCAA) of Argentina and the national telecommunications company Arsat.