Argentina among top providers of generalist content in Portugal

Argentina entered the top-10 providers of generalist content for Portuguese broadcasters, according to data released by the Association of Independent Television Producers (Apit in Portuguese).


According to the study, Argentina ranked seven among the top-10 providers in 2015. Although the number of hours of Argentine TV shows  was less than 150 hours, it was enough to displace Germany, reported Jornal de Negocios.


The entry of Argentina – along with Japan (N°10) – in the list of top providers was due to the incorporation of children and adolescents TV shows from those countries on RTP2 and SIC’s programming offer.


The United States continues as the main source of generalist contents, but its offer reduced 600 hours compared to previous year. Switzerland ranked second, followed by Brazil.