Apple went from ninth to third in STB sales in a year


US technology company Apple rose from ninth to third position in the world market for set-top boxes (STB) in terms of revenue, thanks to the sales of its Apple TV device, according to a report from IHS.


In 2015, the company sold more than 10 million Apple TVs, the fifth highest volume in the world after Arris, Technicolor, Skyworth and ZTE. Apple’s rise is supported by STB market consolidation (Arris bought Pace and Technicolor acquired Cisco devices) as well as strong demand for the offer of OTT players.


Global STB shipments grew 4.8% in 2015 to 353 million units, supported by the expansion of IPTV services in China. Market revenues increased by 3.4% to USD 5.7 billion in the fourth quarter of 2015 compared with the previous period, driven by the launches of next-generation devices by Apple, Amazon and Roku.


2015 annual revenues fell 5.4% to USD 22.2 billion due to lower demand for high-end STBs in North America, mainly caused by the underperformance of Pay-TV in the region.