US technology and e-commerce company Amazon announced via their website that it has launched its first two monthly Subscription Video On Demand (VOD) service options, one of them independent even of its Amazon Prime membership.
In a move aimed at competing more directly with American OTT Netflix, its OTT Amazon Video will have a monthly subscription option for a price of USD 8 without the need of being member of Amazon Prime. A second new plan, at a price of USD 11 per month, will give access to all the benefits of Prime.
Amazon Prime is the premium annual subscription package for two-day express delivery services that also includes Amazon Video and other benefits such as OTT Prime Music and cloud photo storage tool Prime Photos. So far, the only way to access its video content was through an annual payment of USD 100.
Amazon Video has started investing for several years in original content with series like Transparent and Mozart in the Jungle in addition to the rights for Downton Abbey and Mr. Robot, for example. It is for the time being only available in the United States, Great Britain, Japan, Austria, Germany and –soon– India.